“Can a digitally native, DTC golf brand sustain premium margins and brand equity while expanding into physical retail distribution at scale?”
Founded in 2012 as a digitally native, direct-to-consumer golf ball brand disrupting premium incumbents on price, Vice Golf built a >40% CAGR between FY18–FY21 at ~20% EBITDA margins. The brand partnered with Oakley Capital in 2022 for the next growth phase. By 2025, Vice Golf broke from its pure-DTC roots and entered physical retail through PGA TOUR Superstores and other select partners, signalling a channel diversification strategy as the brand matures.
Vice Golf's lending and capital products are provided by hokodo.
Vice Golf was founded by Ingo Düllmann and Rainer Stöckl and is founded in 2012, headquartered in Munich, Germany.
Vice Golf has raised undisclosed (Oakley Capital Origin Fund ~£11M OCI share, 2022) in total (latest round: Growth equity, May 2022).
Get a read on where your own stack stands against Vice Golf and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.