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Veruna,

“Can a Salesforce-native, AI-first AMS displace legacy agency management systems for independent insurance agencies?”

Founded2015
HQHopkinton, Massachusetts, United States
Total raised$22M
Latest roundSeries A, 2019
IndustryVertical SaaS / Insurance

The story

Veruna was founded in 2015 as a Salesforce-native agency management system (AMS+CRM) for independent P&C insurance agencies, positioning itself against legacy AMS vendors. In 2024 it expanded to cover Employee Benefits agencies as an 'All-In-One' platform. In 2025 the company rebranded to amplo, repositioning around an AI-native foundation for automating agency workflows — a pure vertical SaaS play with no embedded finance layer of its own.

Last 12 months

2025

Rebranded from Veruna to amplo, launching an AI-native agency management system.

Product timeline

2015

Veruna founded in Hopkinton, MA as a Salesforce-native AMS+CRM for independent insurance agencies.· launch

2019

Raised $6M Series A led by Keystone Insurers.· funding

2024

Expanded All-In-One AMS to serve both P&C and Employee Benefits agencies.· product

2025

Rebranded to amplo, repositioning as an AI-native agency management system.· pivot

The stack

1 layer disclosed in Veruna,’s embedded-finance stack

Accounting

Salesforce

Accounting gap: none

Veruna, — frequently asked

Which accounting software does Veruna, integrate with?

Veruna, integrates with Salesforce.

Where is Veruna, headquartered?

Veruna, is founded in 2015 and headquartered in Hopkinton, Massachusetts, United States.

How much funding has Veruna, raised?

Veruna, has raised $22M in total (latest round: Series A, 2019).

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