Veruna,
“Can a Salesforce-native, AI-first AMS displace legacy agency management systems for independent insurance agencies?”
Founded2015
HQHopkinton, Massachusetts, United States
Total raised$22M
Latest roundSeries A, 2019
IndustryVertical SaaS / Insurance
The story
Veruna was founded in 2015 as a Salesforce-native agency management system (AMS+CRM) for independent P&C insurance agencies, positioning itself against legacy AMS vendors. In 2024 it expanded to cover Employee Benefits agencies as an 'All-In-One' platform. In 2025 the company rebranded to amplo, repositioning around an AI-native foundation for automating agency workflows — a pure vertical SaaS play with no embedded finance layer of its own.
Product timeline
2015
Veruna founded in Hopkinton, MA as a Salesforce-native AMS+CRM for independent insurance agencies.· launch
2019
Raised $6M Series A led by Keystone Insurers.· funding
2024
Expanded All-In-One AMS to serve both P&C and Employee Benefits agencies.· product
2025
Rebranded to amplo, repositioning as an AI-native agency management system.· pivot
The stack
1 layer disclosed in Veruna,’s embedded-finance stack
Accounting
Salesforce
Accounting gap: none