Usercentrics
“Can a GDPR-born consent management platform become the global infrastructure layer for privacy-compliant data collection across web, app, and AI-driven marketing?”
Founded2017
HQMunich, Germany
FoundersMischa Rürup, Daniel Johannsen, Lisa Gradow
Total raised€21M+ (confirmed rounds)
Latest roundSeries B, December 2020
IndustryVertical SaaS / Privacy Tech
The story
Founded in 2017 in Munich as a GDPR-compliance-first consent management platform (CMP), Usercentrics expanded its product to address U.S. privacy laws (CCPA, state-level regulations) and mobile/app consent. The 2021 merger with Cybot/Cookiebot transformed Usercentrics from a Germany-centric CMP into a global privacy tech leader with dual brand presence. The company has positioned itself as infrastructure for privacy-led marketing, helping advertisers comply with GDPR, CCPA, TCF v2.2, and similar frameworks while optimizing consented data for marketing performance.
Product timeline
2017
Usercentrics GmbH founded in Munich by Mischa Rürup, Daniel Johannsen, and Lisa Gradow as a GDPR-focused consent management platform.· pivot
2018
Completed pre-seed funding round from Cavalry Ventures and Reimann Investors.· banking
2019
Closed €4M Series A led by Alstin Capital and presented at TechCrunch Disrupt Berlin.· pivot
2020
Raised €17M Series B led by Full In Partners to accelerate global expansion.· banking
2021
Merged with Cybot (parent company of Cookiebot, founded 2012 in Denmark), operating under the Usercentrics brand with expanded CMP capabilities.· acquisition
2024
Received G2 Leader badges in consent management category; Donna Dror serving as CEO.· pivot
Acquisitions
The stack
1 layer disclosed in Usercentrics’s embedded-finance stack
Card issuing
Accounting gap: none