Upway
“Can Upway become the default global marketplace for refurbished e-bikes by combining supply-side B2B financing (Defacto) with consumer-side BNPL and protection plans to reduce friction across the full transaction lifecycle?”
Upway launched as the global leading platform for certified pre-owned and refurbished e-bikes, positioning itself at the intersection of sustainability and affordable electric mobility. The company scaled rapidly to nine countries, backed by $120M+ from investors including Sequoia, Exor Seed, Korelya Capital, and GFC. Its embedded finance stack reflects a consumer marketplace model: BNPL/installment financing for buyers at checkout, B2B working capital financing (via Defacto) for inventory purchases, and protection plan partnerships at the point of sale.