“Can Upway become the default global marketplace for refurbished e-bikes by combining supply-side B2B financing (Defacto) with consumer-side BNPL and protection plans to reduce friction across the full transaction lifecycle?”
Upway launched as the global leading platform for certified pre-owned and refurbished e-bikes, positioning itself at the intersection of sustainability and affordable electric mobility. The company scaled rapidly to nine countries, backed by $120M+ from investors including Sequoia, Exor Seed, Korelya Capital, and GFC. Its embedded finance stack reflects a consumer marketplace model: BNPL/installment financing for buyers at checkout, B2B working capital financing (via Defacto) for inventory purchases, and protection plan partnerships at the point of sale.
Upway's lending and capital products are provided by Affirm.
Upway is headquartered in Paris, France.
Upway has raised $120M+ in total (valuation: ~$400M).
Get a read on where your own stack stands against Upway and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.