Upright
“Can a real estate lending platform build a full financial services stack for fix-and-flip and real estate investors under its own brand?”
HQUnited States
IndustryFintech / Lending
The story
Upright operates as Fund That Flip, Inc. d/b/a Upright, a real estate lending and investment platform. The company appears to have rebranded from Fund That Flip to Upright, signaling a broader positioning beyond fix-and-flip financing. Evolve Bank & Trust is publicly listed as a banking partner, indicating a BaaS relationship underpinning deposit or payment rail needs.
Last 12 months
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The stack
2 layers disclosed in Upright’s embedded-finance stack
Banking / BaaS
Sponsor bank
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.