“Can a real estate lending platform build a full financial services stack for fix-and-flip and real estate investors under its own brand?”
Upright operates as Fund That Flip, Inc. d/b/a Upright, a real estate lending and investment platform. The company appears to have rebranded from Fund That Flip to Upright, signaling a broader positioning beyond fix-and-flip financing. Evolve Bank & Trust is publicly listed as a banking partner, indicating a BaaS relationship underpinning deposit or payment rail needs.
Upright discloses Evolve Bank & Trust as its banking provider, according to the Embedded Finance Index 2026.
Upright does not disclose a bank charter of its own; its banking services are provided through Evolve Bank & Trust.
The Embedded Finance Index 2026 maps 2 layers in Upright's stack: Banking / BaaS (Evolve Bank & Trust); Sponsor bank (Evolve Bank & Trust).
Upright is headquartered in United States.
Get a read on where your own stack stands against Upright and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.