“Can a lean, bootstrapped-style PMS win mid-sized STR operators against Guesty/Hostaway by bundling channel management, guest payments, and AI messaging on a per-property price?”
Uplisting was founded in 2018 as a bootstrapped UK-based short-term rental (STR) property management platform, positioned as a lightweight alternative to Guesty/Hostaway. It raised a small $300K seed from Calm Company Fund in 2022 to accelerate growth without giving up profitability. It became an Airbnb Preferred Plus software partner and, per LinkedIn, is now a subsidiary of AirDNA — the STR data & analytics leader — extending AirDNA's reach from data into operations. Embedded finance for Uplisting is narrow and channel-driven: guest payments run through Stripe Connect, with security deposits, guest payment links, and payment plans layered on top.
Uplisting processes payments through Stripe Connect.
Uplisting integrates with Zapier.
The Embedded Finance Index 2026 maps 2 layers in Uplisting's stack: Payments / PSP (Stripe Connect); Accounting (Zapier).
Uplisting was founded by Vince Breslin and is founded in 2018, headquartered in Sheffield, United Kingdom.
Uplisting has raised $300K in total (latest round: Seed, 2022 (Calm Company Fund)).
Get a read on where your own stack stands against Uplisting and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.