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Uplisting

“Can a lean, bootstrapped-style PMS win mid-sized STR operators against Guesty/Hostaway by bundling channel management, guest payments, and AI messaging on a per-property price?”

Founded2018
HQSheffield, United Kingdom
FoundersVince Breslin
Total raised$300K
Latest roundSeed, 2022 (Calm Company Fund)
IndustryVertical SaaS / Short-term Rental Management
The story

Uplisting was founded in 2018 as a bootstrapped UK-based short-term rental (STR) property management platform, positioned as a lightweight alternative to Guesty/Hostaway. It raised a small $300K seed from Calm Company Fund in 2022 to accelerate growth without giving up profitability. It became an Airbnb Preferred Plus software partner and, per LinkedIn, is now a subsidiary of AirDNA — the STR data & analytics leader — extending AirDNA's reach from data into operations. Embedded finance for Uplisting is narrow and channel-driven: guest payments run through Stripe Connect, with security deposits, guest payment links, and payment plans layered on top.

Last 12 months
2025
2023
Product timeline
2018
Uplisting founded as a short-term rental property management platform.· launch
2022
Raised $300K seed round from Calm Company Fund after being bootstrapped.· funding
2023
Became an Airbnb Preferred Plus software partner.· partnership
2025
Launched AI Messaging (beta) inside Unified Inbox with a Knowledge Center.· product
2025
Acquired by AirDNA (Uplisting listed as subsidiary of AirDNA, LLC).· acquisition
The stack
2 layers disclosed in Uplisting’s embedded-finance stack
Payments / PSP
Stripe Connect
Accounting
in the full report
Accounting gap: significant
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.