Unlatch
“Can a vertical SaaS for off-plan property developers own the entire new-build sales workflow from lead to notarized deed?”
Founded2018
HQParis, France (with UK entity in London)
FoundersFrançois Marill (CEO), Thomas Rivoire (CPO), Olivier Adam (CTO)
Total raised$6.7M
Latest roundSeries A, $5.85M
IndustryVertical SaaS / Real Estate
The story
Unlatch was founded in 2018 by the founders of LegaLife, a French legaltech pioneer in automated contracts. The company applies that automated-contract DNA to off-plan (VEFA) new-build real estate sales in France, Spain, and the UK — digitizing reservation forms, e-signature, buyer portals, and now embedding AI for lead qualification. It is a vertical SaaS play for property developers rather than a fintech, though it embeds payments and identity verification to complete the transaction workflow.
Last 12 months
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Product timeline
2018
Unlatch founded by former LegaLife founders to digitize off-plan property sales· pivot
2021
UK entity UNLATCH UK LTD incorporated (company number 13282676)· expansion
2025
Launch of AI assistant for lead qualification and CRM automation· product
The stack
2 layers disclosed in Unlatch’s embedded-finance stack
Payments / PSP
KYC
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.