“Can an FCA-regulated home-insurance intermediary become the default embedded-insurance layer inside every UK mortgage journey?”
Founded 2007 as a Manchester-based home insurance intermediary distributing policies from a panel of underwriters (Ageas, Allianz, AXA, Covéa, Integra). Evolved from a broker into an insurtech platform, positioning its API-driven rating engine as the embedded-insurance layer for mortgage advisers, brokers, banks and building societies. The 2023 launch of Uinsure CX pushed the business further into embedded distribution — automating insurance touch-points across the mortgage lifecycle (application, offer, exchange). A 2024 minority investment from Lloyds Development Capital signals a scale-and-acquire phase.