“Can a bootstrapped Colombian fintech deliver a bank-free corporate credit card and expense management platform simple enough to win SME adoption at scale before being absorbed by a larger player?”
Founded in 2022, Tuily set out to provide Colombian SMEs with an agile corporate credit card and expense management platform as an alternative to traditional banks. The company issued Mastercard-backed credit cards via Paymentology and enabled Apple Pay for Colombian businesses — a notable fintech first in the market. Bootstrapped with minimal external capital ($120K raised), Tuily was acquired by Bold in December 2024 and is being integrated into Bold's broader financial ecosystem for SMEs.
Tuily's cards are issued through Paymentology.
The Embedded Finance Index 2026 maps 2 layers in Tuily's stack: Card issuing (Paymentology); Lending (Business credit line (revolving, via corporate credit card)).
Tuily is founded in 2022 and headquartered in Barranquilla, Colombia.
Tuily has raised $120K in total (latest round: Bootstrapped (acquired by Bold, December 2024)).
Get a read on where your own stack stands against Tuily and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.