Tucash

Tucash (TUCASH SAS) is a Colombian retail-tech platform that connects shopper behavior data with brand marketing decisions, offering cashback incentives, retail media, price tracking, and incentive payment disbursement services. The business model centers on processing purchase acts and cashback requests at scale, positioning the platform as a bridge between FMCG/retail brands and end consumers. Their embedded finance angle is primarily in incentive payments and cashback disbursement (dispersiones), rather than traditional financial products.