Trustup
“Can a Belgian home-services marketplace become the operational and financial OS for construction and renovation SMBs by layering SaaS tooling on top of its lead-gen marketplace?”
Founded2020
HQLoncin, Belgium (Rue Alfred Deponthière 46, 4431 Loncin)
IndustryMarketplace / Two-sided
The story
Founded in 2020 by Deegital SA as a lead-generation marketplace (the 'Booking.com for construction') connecting Belgian homeowners with vetted tradespeople. The company subsequently launched Trustup Pro, a vertical SaaS product offering quotes, invoicing, project planning, and contractor management tools — effectively layering a B2B SaaS revenue stream onto the marketplace. The platform operates in Belgium (French and Dutch) and France, positioning itself as both the customer-acquisition channel and operational backbone for construction SMBs.
Last 12 months
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Product timeline
2020
Deegital SA launched TrustUp.be, a Belgian marketplace connecting homeowners with vetted construction and renovation professionals.· marketplace
2021
Launched Trustup Pro (pro.trustup.be), a SaaS management suite for tradespeople covering quotes, invoices, scheduling, and job-site management.· pivot
The stack
Open banking
Accounting gap: significant