“Can a Belgian home-services marketplace become the operational and financial OS for construction and renovation SMBs by layering SaaS tooling on top of its lead-gen marketplace?”
Founded in 2020 by Deegital SA as a lead-generation marketplace (the 'Booking.com for construction') connecting Belgian homeowners with vetted tradespeople. The company subsequently launched Trustup Pro, a vertical SaaS product offering quotes, invoicing, project planning, and contractor management tools — effectively layering a B2B SaaS revenue stream onto the marketplace. The platform operates in Belgium (French and Dutch) and France, positioning itself as both the customer-acquisition channel and operational backbone for construction SMBs.
Trustup connects to bank accounts through Gocardless.
Trustup is founded in 2020 and headquartered in Loncin, Belgium (Rue Alfred Deponthière 46, 4431 Loncin).
Get a read on where your own stack stands against Trustup and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.