Till Financial
“Can a kids-first collaborative banking app become the default financial OS for families by combining parental controls, debit cards, and financial literacy tools on a freemium subscription model?”
Founded2019
HQNew York, NY, USA
Total raised$5M+
Latest roundSeed, 2021
IndustryFintech / Consumer banking
The story
Till Financial launched as a family-oriented banking app, positioning itself against Greenlight by emphasizing collaborative spend management and financial literacy for kids and teens. The company partners with Coastal Community Bank as its sponsor bank for FDIC-insured deposit accounts and debit cards. Unlike a pure piggy-bank/savings app, Till focuses on empowering kids as active spenders under parental oversight, with a freemium model anchored by a premium subscription that adds cash back and early payroll features.
Product timeline
2019
Till Financial founded as a collaborative family banking platform aimed at teaching kids financial literacy through a debit card and spend management app.· banking
2021
Raised $5M seed round backed by Elysian Park Ventures and Melinda Gates' Pivotal Ventures; deposit accounts issued through Coastal Community Bank.· banking
2024
Launched Till Premium subscription tier ($6.99/month) adding cash back, save rewards, early direct deposit, and free physical debit cards for up to 5 children.· card
The stack
2 layers disclosed in Till Financial’s embedded-finance stack
Banking / BaaS
Coastal Community Bank
Sponsor bank
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.