TicketPal Ltd
“Can a micro-SaaS win the long tail of UK community-event ticketing by pricing below incumbents and staying deliberately small?”
TicketPal started in 2015 as an internal tool built by founder James Gordon to solve his own local theatre company's ticketing pain — high fees on incumbent platforms crushing community-organisation budgets. It has since evolved into a Scotland-based ticketing SaaS aimed squarely at the underserved long tail: charities, community theatres, dance schools, festivals, and grassroots organisers. The company positions itself as a small, UK-support-led alternative to Eventbrite/Ticketmaster, with transparent fee tiers (4%/6% pass-through, plus discounted charity rates) and Stripe as its payment rail. There is no signal of external funding or embedded-finance ambition beyond payment processing.