Thynk
“Can a Salesforce-native vertical SaaS become the commercial operating system for multi-property hotels and event venues?”
Founded2019
HQBrussels, Belgium
FoundersNils Scheers, Pascal Petit
Total raised$15.2M
Latest roundSeries A, 2023
IndustryVertical SaaS / Hospitality
The story
Thynk was founded in 2019 by a hotelier (Nils Scheers) and a Salesforce consultant (Pascal Petit) to build a next-generation commercial and operations platform for hotels and venues on top of Salesforce CRM. It targets multi-property hotel groups, resorts, management companies, and convention centers — the enterprise end of the hospitality software market. It is a pure vertical SaaS play with no embedded finance products.
Last 12 months
Product timeline
2019
Founded in Brussels by Nils Scheers and Pascal Petit to build a Salesforce-powered hospitality CRM.· pivot
2023
Raised $13M Series A led by Singular to accelerate R&D and global expansion.· banking
2024
Joined Salesforce's Agentforce Partner Network with a Hospitality AI Sales Agent.· pivot
The stack
0 layers disclosed in Thynk’s embedded-finance stack
Accounting gap: none