Tenna
“Can a contractor-built, telematics-native platform become the operating system — and eventually the financial layer — for construction equipment fleets?”
Founded2015
HQNew Hope, Pennsylvania, United States
FoundersAustin Conti
IndustryVertical SaaS / Construction
The story
Tenna was incubated inside The Conti Group, a century-old construction/engineering conglomerate, and spun out as a vertical SaaS platform for construction fleet operations. Originally an asset-tracking product (BuildSourced), it has expanded into a broader equipment management OS spanning telematics hardware, maintenance, safety/AI dashcams, dispatch, and — with the 2026 Asset Financials launch — equipment job costing and internal billing, edging toward embedded finance workflows for contractors.
Product timeline
2015
Founded as BuildSourced, later rebranded Tenna, by Austin Conti out of The Conti Group with a construction-first equipment management platform.· pivot
2026
Launched Asset Financials — a telematics-powered equipment job costing and internal billing product.· product_launch
The stack
1 layer disclosed in Tenna’s embedded-finance stack
Accounting
Viewpoint Vista (via Data Xchange)Accounting & ERP integrationsConstruction Software integrationsOEM Telematics & AEMP integrations
Accounting gap: none