Tail Light
“Can a legacy automotive telematics provider stay relevant by owning the direct-to-consumer connected-car experience through Bouncie?”
Founded1998
HQDallas, Texas, United States
IndustryAutomotive / Telematics
The story
Tail Light is a Dallas-based automotive software company founded in 1998, historically serving vehicle OEMs, insurers, peer-to-peer rental platforms, and telematics aggregators. In 2017 it launched Bouncie, a consumer-facing GPS vehicle tracker sold via App Store, Google Play, and Amazon. The company is a telematics/software business rather than an embedded finance platform; there is no public evidence of it operating payments, banking, lending, or card issuing infrastructure of its own.
Last 12 months
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Product timeline
1998
Tail Light founded, providing technology solutions to the automotive industry.· founding
2017
Launched Bouncie, a direct-to-consumer GPS vehicle tracker and connected car app.· product_launch
The stack
0 layers disclosed in Tail Light’s embedded-finance stack
Accounting gap: none