Swept
“Can a narrowly focused SaaS win the commercial cleaning vertical by staying cleaner-friendly rather than expanding into payments and embedded finance?”
Founded2015
HQHalifax, Nova Scotia, Canada
FoundersMichael Brown, Matt Cooper
Total raised$2.7M
IndustryVertical SaaS / Janitorial
The story
Swept was founded in 2015 by two commercial cleaning company owners who built the tool to solve their own field workforce management problem, then sold the cleaning business in 2016 to become a pure software company. The product has stayed narrowly focused on janitorial SMBs — scheduling, GPS time tracking, multilingual cleaner messaging, and inspections — rather than expanding into payments or embedded finance. Leadership handed over from founder Michael Brown to Michelle Audas in 2023, with 2024 focus on compliance features (breaks, overtime) rather than fintech monetization.
Last 12 months
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Product timeline
2015
Swept Technologies Inc. founded by Michael Brown and Matt Cooper, owners of a commercial cleaning company, to solve field-team management pain.· founding
2016
Founders sold their cleaning business to focus full-time on building software for SMB commercial cleaning companies.· pivot
2018
Added checklists, inspections, in-app messaging, and multi-language support.· product
2021
Launched modernized mobile and web app experience.· product
2023
Founder Michael Brown stepped down as CEO; Michelle Audas (former CRO) took over as CEO.· leadership
2024
Invested in Spanish localization, revenue reporting, and mandatory break compliance features.· product
The stack
2 layers disclosed in Swept’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.