“Can a vertical BNPL lender become the default embedded financing layer inside every in-person service software platform?”
Sunbit launched in 2016 as a point-of-sale BNPL provider focused on in-person, non-discretionary services — automotive repair, dental, optical, veterinary, healthcare. It built a dominant position in auto service (claims 60% market share) and dental before expanding into a no-fee Sunbit credit card issued by TAB Bank in 2022. The 2024–2026 pivot is toward embedded distribution: rather than direct merchant sales, Sunbit now embeds into vertical SaaS platforms (Stripe, Xtime, Shopmonkey, Quik, myKaarma, Workiz) to scale via partner-driven origination.
Sunbit discloses TAB Bank (sponsor for Sunbit Card) as its banking provider, with TAB Bank as its sponsor bank, according to the Embedded Finance Index 2026.
Sunbit does not disclose a bank charter of its own; its banking services are provided through TAB Bank.
Sunbit processes payments through Stripe, Sunbit BNPL (self-operated) and Sunbit Card (self-operated).
Sunbit's cards are issued through TAB Bank.
Sunbit's lending and capital products are provided by Transportation Alliance Bank, Inc. d/b/a TAB Bank.
The Embedded Finance Index 2026 maps 5 layers in Sunbit's stack: Payments / PSP (Stripe, Sunbit BNPL (self-operated) and Sunbit Card (self-operated)); Banking / BaaS (TAB Bank (sponsor for Sunbit Card)); Card issuing (TAB Bank); Lending (Transportation Alliance Bank, Inc. d/b/a TAB Bank, Sunbit BNPL (3/6/12/18-month plans, 0–35.99% APR), Sunbit No-Fee Credit Card (issued by TAB Bank), Patient financing (dental, healthcare, optical, vet) and 2 others); Sponsor bank (TAB Bank).
Sunbit was founded by Arad Levertov, Ornit Maizel, Tal Riesenfeld and Tamir Hazan and is founded in 2016, headquartered in Los Angeles, CA.
Sunbit has raised $1.3B in total (latest round: Debt Financing, 2025).
Get a read on where your own stack stands against Sunbit and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.