“Can a vertical BNPL lender become the default embedded financing layer inside every in-person service software platform?”
Sunbit launched in 2016 as a point-of-sale BNPL provider focused on in-person, non-discretionary services — automotive repair, dental, optical, veterinary, healthcare. It built a dominant position in auto service (claims 60% market share) and dental before expanding into a no-fee Sunbit credit card issued by TAB Bank in 2022. The 2024–2026 pivot is toward embedded distribution: rather than direct merchant sales, Sunbit now embeds into vertical SaaS platforms (Stripe, Xtime, Shopmonkey, Quik, myKaarma, Workiz) to scale via partner-driven origination.