StoreHub
“Can a Southeast Asian POS company become the full financial operating system for SME merchants by embedding payments, loyalty, and accounting into one platform?”
Founded in 2013 as a cloud-based iPad POS for Southeast Asian SME retailers and F&B operators, StoreHub expanded beyond POS to build an all-in-one business platform covering loyalty, QR ordering, and inventory. The company has progressively embedded payments into its stack — first through a GHL Systems chip-and-PIN mPOS terminal partnership, and more recently through StoreHub Pay, a self-branded card payments product integrated directly into the POS for Malaysian merchants. The company serves 20,000+ businesses across Malaysia, Singapore, Thailand, and the Philippines, competing as the regional SMB operating system with payments, analytics, and accounting connectors bundled.