“Can a Southeast Asian POS company become the full financial operating system for SME merchants by embedding payments, loyalty, and accounting into one platform?”
Founded in 2013 as a cloud-based iPad POS for Southeast Asian SME retailers and F&B operators, StoreHub expanded beyond POS to build an all-in-one business platform covering loyalty, QR ordering, and inventory. The company has progressively embedded payments into its stack — first through a GHL Systems chip-and-PIN mPOS terminal partnership, and more recently through StoreHub Pay, a self-branded card payments product integrated directly into the POS for Malaysian merchants. The company serves 20,000+ businesses across Malaysia, Singapore, Thailand, and the Philippines, competing as the regional SMB operating system with payments, analytics, and accounting connectors bundled.
StoreHub processes payments through 2C2P, GHL Systems and StoreHub Pay (self-operated).
StoreHub integrates with Xero, QuickBooks Online, ABSS Accounting and Financio.
The Embedded Finance Index 2026 maps 2 layers in StoreHub's stack: Payments / PSP (2C2P, GHL Systems and StoreHub Pay (self-operated)); Accounting (Xero, QuickBooks Online, ABSS Accounting and Financio).
StoreHub is founded in 2013 and headquartered in Petaling Jaya, Selangor, Malaysia.
Get a read on where your own stack stands against StoreHub and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.