Stocard
“Can a loyalty card aggregator become the payments and shopping rewards hub for European consumers under the Klarna umbrella?”
Founded2012
HQMannheim, Baden-Württemberg, Germany
Total raised$31.1M
Latest roundAcquired by Klarna, 2021
Valuation€110M (reported acquisition price)
IndustryFintech / Mobile Wallet
The story
Founded in 2012 as a digital loyalty card aggregator, Stocard grew into a global mobile wallet leader before being acquired by Klarna around 2021 for ~€110M. Post-acquisition, the platform expanded into payments — launching payment features across four European countries — as Klarna repositioned Stocard as part of its broader shopping and payments ecosystem. The combined entity focuses on loyalty, personalized offers, and seamless in-app payments for 125M+ users.
Last 12 months
—
Product timeline
2012
Stocard founded in Mannheim as a mobile loyalty card wallet app.· pivot
2021
Klarna reportedly acquired Stocard for approximately €110M.· acquisition
2021
Stocard launched payment features in four European countries as part of Klarna integration.· banking
2024
Stocard operates as a Klarna Group Company, with combined ecosystem of 400+ developers and 125M+ users.· pivot
The stack
Accounting gap: none