Stellarmls
“Can a REALTOR®-owned MLS cooperative remain the dominant real-estate data utility for the Southeast US as MLS consolidation and AI-driven search reshape the industry?”
Founded1993
HQAltamonte Springs, Florida, United States
IndustryVertical SaaS / Real Estate
The story
Stellar MLS is a non-profit-style multiple listing service (owned by 19 shareholder REALTOR® associations) serving 80,000+ real estate professionals across Florida and Puerto Rico. It is not a fintech — its embedded-finance footprint is limited to subscription billing collection from members and light 'discounted products & services' partnerships (Hurdlr for agent bookkeeping, RentSpree for rent collection). Growth strategy is expansion via reciprocal MLS partnerships across the Southeast, Mid-Atlantic, California, and South America rather than product monetization.
Last 12 months
Product timeline
1993
Stellar MLS founded with eight shareholder organizations serving Florida real estate professionals.· founding
2022
Partnered with Hurdlr to offer embedded finance-management app to 75,000+ agents and brokers.· partnership
2022
First partnership with Lundy Inc. for AI voice-activated property search (Finding Homes) via Amazon Alexa.· partnership
2024
Extended Lundy partnership with launch of Finding Homes Pro AI search.· partnership
The stack
1 layer disclosed in Stellarmls’s embedded-finance stack
Accounting
Hurdlr
Accounting gap: minor