StellarAlgo
“Can a sports-specific CDP become the default fan-data operating system for every league and team globally?”
Founded2016
HQCalgary, Alberta, Canada
FoundersVincent Ircandia
Total raised$19.0M+
Latest roundSeries A, 2021
IndustryVertical SaaS / Sports & Entertainment
The story
StellarAlgo has been focused since founding on building a sports-specific Customer Data Platform (CDP). It has not pivoted into embedded finance — its product surface is fan analytics, segmentation, and marketing activation for teams, leagues, and multi-property owners. Revenue model is B2B SaaS subscription with no consumer money movement, no card issuance, and no lending. The recent evolution has been from a single-team CDP to a league-plus-teams collaboration platform with AI-driven audience prediction.
Last 12 months
Product timeline
2016
Founded in Calgary by Vincent Ircandia as a customer data platform for sports and live audiences· pivot
2018
Initial $1M seed round with Accelerate Fund II· funding
2020
$1.5M seed extension to expand CDP for live audience businesses· funding
2021
$16.5M Series A led by Carallas Holdings; NBA backing· funding
2025
Launched Season-Aware automation to reduce manual marketing work for sports teams· product
The stack
0 layers disclosed in StellarAlgo’s embedded-finance stack
Accounting gap: none