Starred
“Can candidate experience analytics evolve into the full hiring intelligence layer for enterprise TA teams?”
Founded2017
HQCopenhagen, Denmark (also Amsterdam, Netherlands)
FoundersLars van Wieren, Daniel Birkholm
Total raised$6.8M
Latest roundSeed ($5M, led by SEED Capital)
IndustryHorizontal SaaS / HR & Recruitment
The story
Starred and Talenthub were two European candidate-experience analytics competitors that merged in September 2023 to form a global category leader. Post-merger, the combined company rebranded as Starred (operating both Starred and Talenthub product lines) and expanded from pure candidate experience surveys into broader 'Hiring Intelligence' — layering AI comment analysis, hiring manager surveys, and quality-of-hire measurement on top of the original CX foundation.
Last 12 months
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Product timeline
2017
Talenthub founded in Copenhagen by Daniel Birkholm; Starred founded in Amsterdam by Lars van Wieren, both focused on candidate experience analytics.· founding
2020
Named one of Europe's Fastest Growing companies by Financial Times.· recognition
2023
Starred and Talenthub merged to create a global category leader in candidate experience analytics.· acquisition
2025
Expanded product suite to Hiring Intelligence with AI comment analysis, hiring manager satisfaction, and Quality of Hire.· pivot
Acquisitions
The stack
0 layers disclosed in Starred’s embedded-finance stack
Accounting gap: none