“Can a Qatar-based BNPL and digital payments platform become the embedded finance backbone for MSME merchants and consumers across the Middle East and Africa?”
Spendwisor launched as a US-based mobile payment app with operations in Qatar and the UK, positioning itself around digital wallets and Smart POS for MSMEs. It evolved into a BNPL-focused fintech in Qatar under the Tamanna brand (Spendwisor, Inc.), offering Sharia-compliant installment payments licensed by the Qatar Central Bank. The company secured a $50M investment commitment from GEM Global Yield in 2021 to expand across MEA and Europe, adding cashback, QR-code payments, and merchant loyalty features to its core BNPL proposition.
Spendwisor is headquartered in Doha, Qatar (with US and UK presence).
Spendwisor has raised $50M (commitment) in total (latest round: Share Subscription Facility, 2021).
Get a read on where your own stack stands against Spendwisor and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.