← Embedded Finance Index 2026

Socially Recruited

Can an AI-driven social recruitment marketing platform replace job boards and agencies as the default enterprise candidate-acquisition channel?

HQLondon, United Kingdom
IndustryVertical SaaS / HR Tech (Recruitment Marketing)
The story

Socially Recruited Ltd, headquartered in London and trading as Gaia, is an AI-powered social recruitment marketing platform serving enterprises, agencies and government. It runs paid social campaigns across Meta, LinkedIn, Google, TikTok, Snapchat, Pinterest, X and Reddit, and offers candidate capture (GaiaPages) and conversational AI (GaiaChat) that push applicants into customer ATSs. The 2024 acquisition of soccialy extended coverage into education recruitment. The company sells software and managed services — it is not a regulated financial entity and does not embed payments, banking, lending or insurance products.

Last 12 months
2024-04
2026-05
Product timeline
2024
Acquired soccialy, an education-sector recruitment platform, extending reach into education vertical.· acquisition
2025
Rebranded/operates under the Gaia brand (Socially Recruited Ltd trading as Gaia), offering GaiaComplete, GaiaSelf-Serve, GaiaAttract, GaiaPages and GaiaChat.· pivot
Acquisitions
soccialy2024
Education-sector recruitment platform (founded 2015, London) acquired to extend Socially Recruited's AI recruitment platform into teacher/education hiring.
The stack
0 layers disclosed in Socially Recruited’s embedded-finance stack
Accounting gap: none