Social WiFi
“Can a captive-portal WiFi login become the primary customer-data and marketing CRM layer for offline hospitality?”
Founded2013
HQWarsaw, Poland
Total raised$897.9K
IndustryVertical SaaS / Hospitality Marketing
The story
Social WiFi is a Poland-based WiFi marketing SaaS for hospitality (restaurants, hotels, malls, arenas, bars). The product monetises the captive-portal login moment: collect customer data, push into CRMs, automate review requests and email/SMS marketing. It is a pure vertical marketing SaaS with no embedded finance offering — payments are only for its own subscription billing, and there is no BaaS, lending, insurance, or issuing layer aimed at its merchants.
Product timeline
2013
Social WiFi Sp. z o.o. founded in Warsaw as a WiFi marketing / captive-portal analytics platform for hospitality venues.· founding
2023
Reports 820M+ WiFi logins and expansion to 113 countries with 8,000+ clients.· growth
2026
Launches WhatsApp Marketing and expanded AI (ChatGPT) integrations for feedback replies and email campaign generation.· product
The stack
1 layer disclosed in Social WiFi’s embedded-finance stack
Accounting
HubSpotMailchimpKlaviyoBrevoCampaign MonitorGetResponseMerchyntProfitroomRevinateSalesManagoZapier
Accounting gap: none