“Can a vertical SaaS platform for wellness/leisure businesses become the payments and operations hub for that sector by embedding recurring-payment infrastructure?”
Soakly appears to be a UK-based SaaS platform serving the wellness or leisure sector (likely hot tub / spa businesses). The only confirmed embedded finance signal is a partnership with GoCardless for recurring payment collection, suggesting the platform handles subscription or membership billing on behalf of its merchant customers.
Soakly processes payments through GoCardless.
Soakly connects to bank accounts through Gocardless.
The Embedded Finance Index 2026 maps 2 layers in Soakly's stack: Payments / PSP (GoCardless); Open banking (Gocardless).
Soakly is headquartered in United Kingdom.
Get a read on where your own stack stands against Soakly and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.