“Can a consumer-paid subscription model replace commission-based delivery apps as the primary marketing channel for independent restaurants?”
SLOeats is a hyper-local restaurant deals membership app launched in 2022 by two Cal Poly grads in San Luis Obispo. Instead of the DoorDash/UberEats commission model (~30% to restaurants), SLOeats charges consumers a $9/month membership fee and gives partner restaurants free marketing plus BOGO deals to drive dine-in traffic. The company remains tiny (2 employees) and geographically focused on a single college town — no embedded finance ambitions beyond subscription billing.
SLOeats processes payments through Stripe.
SLOeats was founded by Jonathan Allen (CEO) and Alex Kavanaugh (CTO) and is founded in 2022, headquartered in San Luis Obispo, California, United States.
Get a read on where your own stack stands against SLOeats and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.