ApideckTape
← Embedded Finance Index 2026

Sierra Interactive

“Can a real estate CRM + IDX website platform own the AI-search-era lead pipeline for agents and teams?”

Founded2007
HQLouisville, KY, United States
FoundersBen Peskoe
Latest roundBuyout/LBO (2022, Alpine Software Group)
IndustryVertical SaaS / Real Estate
The story

Founded 2007 in Mammoth Lakes, CA as a real estate IDX website builder, Sierra Interactive evolved into an all-in-one platform pairing IDX websites with a CRM, marketing automation, dialer, and PPC ad management for real estate teams and brokerages. In 2017 it shifted to a SaaS model with a templated Pro website and backend CRM, and in 2022 was acquired by Alpine Software Group (Alpine Investors' vertical SaaS roll-up), positioning it to invest more heavily in AI-driven lead engagement and AI-search visibility for real estate agents.

Last 12 months
2022-10
Product timeline
2007
Sierra Interactive founded; Google Maps API integration released· launch
2013
First full-time employee hired· milestone
2017
Moved to SaaS model with backend CRM launch and templated Pro website· pivot
2022
Acquired by Alpine Software Group; Peter Maglathlin named CEO· acquisition
The stack
1 layer disclosed in Sierra Interactive’s embedded-finance stack
Accounting
ZapierGoogle WorkspaceOffice 365Google CalendarSendGridTwilioBombBombFollow Up BossKW CommandYlopoSisuHomebotFelloRuusterZillowRealtor.comFacebook Lead AdsGoogle Ads
Accounting gap: none

Sierra Interactive — frequently asked

Which accounting software does Sierra Interactive integrate with?

Sierra Interactive integrates with Zapier, Google Workspace, Office 365, Google Calendar, SendGrid, Twilio, BombBomb, Follow Up Boss and 10 others.

Who founded Sierra Interactive?

Sierra Interactive was founded by Ben Peskoe and is founded in 2007, headquartered in Louisville, KY, United States.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Sierra Interactive and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Sierra Interactive and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.