Sierra Interactive
“Can a real estate CRM + IDX website platform own the AI-search-era lead pipeline for agents and teams?”
Founded2007
HQLouisville, KY, United States
FoundersBen Peskoe
Latest roundBuyout/LBO (2022, Alpine Software Group)
IndustryVertical SaaS / Real Estate
The story
Founded 2007 in Mammoth Lakes, CA as a real estate IDX website builder, Sierra Interactive evolved into an all-in-one platform pairing IDX websites with a CRM, marketing automation, dialer, and PPC ad management for real estate teams and brokerages. In 2017 it shifted to a SaaS model with a templated Pro website and backend CRM, and in 2022 was acquired by Alpine Software Group (Alpine Investors' vertical SaaS roll-up), positioning it to invest more heavily in AI-driven lead engagement and AI-search visibility for real estate agents.
Product timeline
2007
Sierra Interactive founded; Google Maps API integration released· launch
2013
First full-time employee hired· milestone
2017
Moved to SaaS model with backend CRM launch and templated Pro website· pivot
2022
Acquired by Alpine Software Group; Peter Maglathlin named CEO· acquisition
The stack
1 layer disclosed in Sierra Interactive’s embedded-finance stack
Accounting
ZapierGoogle WorkspaceOffice 365Google CalendarSendGridTwilioBombBombFollow Up BossKW CommandYlopoSisuHomebotFelloRuusterZillowRealtor.comFacebook Lead AdsGoogle Ads
Accounting gap: none