Side Hustle
“Can an African ed-tech company monetize skill-building by owning the bridge between trained youth and the businesses that need them?”
Founded2020
HQIbadan, Oyo, Nigeria
IndustryVertical SaaS / EdTech
The story
Founded in 2020 as Side Hustle Internship, a Nigerian ed-tech aiming to train 10 million African youths in in-demand digital skills by 2025. Rebranded to Terra Learning (with TerraHQ job board and LMS surfaces) as the company expanded from pure training into a marketplace connecting trained African talent with employers. Operates as an education/talent business — no embedded finance product surface is publicly disclosed.
Last 12 months
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Product timeline
2020
Founded as Side Hustle Internship, an ed-tech aimed at training African youth in digital skills· pivot
2024
Rebranded to Terra (Terra Learning / TerraHQ) with jobs board and LMS products· pivot
The stack
0 layers disclosed in Side Hustle’s embedded-finance stack
Accounting gap: none