Shoulder
“Can a legacy Brazilian women's fashion house sustain relevance through a multi-brand omnichannel retail model?”
Founded1980
HQSão Paulo, Brazil
IndustryE-commerce / DTC brand
The story
Shoulder is a Brazilian women's fashion retailer founded in 1980. The parent entity Shoulder S.A. (CNPJ 43.470.566/0001-90) operates multiple brands including Shoulder, Oriba, and Haight. The company runs its own e-commerce site plus a physical retail footprint, offering a cashback loyalty program and installment payments (up to 10x on card) that are standard in the Brazilian retail market.
Last 12 months
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Product timeline
1980
Shoulder founded as a women's fashion brand in São Paulo, Brazil.· launch
The stack
0 layers disclosed in Shoulder’s embedded-finance stack
Accounting gap: none