“Can gallery-and-proofing software become the financial operating system for professional photographers?”
Founded 2010 as photo galleries + proofing for photographers, ShootProof has steadily embedded finance under the Foreground / PSG Equity ownership arc. Its core embedded-finance move is ShootProof Pay — a Stripe-powered payment processor that lets studios collect gallery/invoice payments while ShootProof settles lab costs. Under marketplace-facilitator laws it now also calculates, collects, and remits U.S. sales tax on behalf of studios, positioning itself as the financial layer for the photography vertical (0% commission on sales, integrated invoices/contracts/booking).
ShootProof discloses Wells Fargo Bank, N.A. as its sponsor bank, according to the Embedded Finance Index 2026.
ShootProof does not disclose a bank charter of its own; its banking services are provided through Wells Fargo Bank, N.A..
ShootProof processes payments through Stripe and Braintree. Disclosed money-movement rails: ACH.
ShootProof uses Stripe for FX and cross-border payouts.
ShootProof integrates with Táve and 17hats.
The Embedded Finance Index 2026 maps 6 layers in ShootProof's stack: Payments / PSP (Stripe and Braintree); Money movement (ACH); Sponsor bank (Wells Fargo Bank, N.A.); FX & payouts (Stripe); Accounting (Táve and 17hats); Tax (Stripe Tax).
ShootProof was founded by Colin Breece and Robert (co-founder) and is founded in 2010, headquartered in Atlanta, GA, United States.
ShootProof has raised undisclosed in total (latest round: Acquired by PSG Equity (2021); valuation: undisclosed).
Get a read on where your own stack stands against ShootProof and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.