ShootProof
“Can gallery-and-proofing software become the financial operating system for professional photographers?”
Founded2010
HQAtlanta, GA, United States
FoundersColin Breece, Robert (co-founder)
Total raisedundisclosed
Latest roundAcquired by PSG Equity (2021)
Valuationundisclosed
IndustryVertical SaaS / Photography
The story
Founded 2010 as photo galleries + proofing for photographers, ShootProof has steadily embedded finance under the Foreground / PSG Equity ownership arc. Its core embedded-finance move is ShootProof Pay — a Stripe-powered payment processor that lets studios collect gallery/invoice payments while ShootProof settles lab costs. Under marketplace-facilitator laws it now also calculates, collects, and remits U.S. sales tax on behalf of studios, positioning itself as the financial layer for the photography vertical (0% commission on sales, integrated invoices/contracts/booking).
Last 12 months
—
Product timeline
2010
Founded in Atlanta as a gallery/proofing platform for photographers· pivot
2019
Growth investment from Providence Equity· acquisition
2021
Acquired by PSG Equity; rolled into Foreground umbrella alongside Collage.com· acquisition
2021
Launched ShootProof Pay embedded payments (powered by Stripe)· banking
2024
Automated marketplace-facilitator sales-tax collection & remittance for U.S. studios· pivot
Regulated entities
1
regulatory licence held by ShootProof
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in ShootProof’s embedded-finance stack
Money movement
in the full report
Sponsor bank
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: significant
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.