Sharesies
“Can a micro-investing app become the unified wealth OS for everyday consumers by tying spending, insurance, and KiwiSaver to long-term investing?”
Founded2017
HQWellington, New Zealand
FoundersRichard Clark, Ben Crotty, Brooke Roberts, Leighton Roberts, Martyn Smith, Sonya Williams
IndustryFintech / Investment
The story
Founded 2017 as a micro-investing app for fractional shares targeting everyday Kiwis. Expanded into KiwiSaver, Australian markets, and crypto, then evolved into a 'unite your wealth' platform spanning investing, saving, spending, and insurance. The November 2025 launch of the Sharesies Debit Mastercard with Episode Six marked a decisive move from pure-play broker into embedded finance, tying everyday spend to long-term investing via Investback.
Product timeline
2017
Founded in Wellington as a micro-investing platform allowing fractional share purchases.· launch
2020
Major user growth during COVID-19 pandemic; expanded into Australia.· expansion
2024
Reached 700,000 customers across New Zealand and Australia.· milestone
2025
Launched Sharesies Debit Mastercard with 1% Investback, powered by Episode Six card issuing infrastructure.· card
The stack
Banking / BaaS
Card issuing
Ledger
FX & payouts
Accounting gap: none