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← Embedded Finance Index 2026

Sharesies

“Can a micro-investing app become the unified wealth OS for everyday consumers by tying spending, insurance, and KiwiSaver to long-term investing?”

Founded2017
HQWellington, New Zealand
FoundersRichard Clark, Ben Crotty, Brooke Roberts, Leighton Roberts, Martyn Smith, Sonya Williams
IndustryFintech / Investment
The story

Founded 2017 as a micro-investing app for fractional shares targeting everyday Kiwis. Expanded into KiwiSaver, Australian markets, and crypto, then evolved into a 'unite your wealth' platform spanning investing, saving, spending, and insurance. The November 2025 launch of the Sharesies Debit Mastercard with Episode Six marked a decisive move from pure-play broker into embedded finance, tying everyday spend to long-term investing via Investback.

Last 12 months
2025-11
Product timeline
2017
Founded in Wellington as a micro-investing platform allowing fractional share purchases.· launch
2020
Major user growth during COVID-19 pandemic; expanded into Australia.· expansion
2024
Reached 700,000 customers across New Zealand and Australia.· milestone
2025
Launched Sharesies Debit Mastercard with 1% Investback, powered by Episode Six card issuing infrastructure.· card
The stack
4 layers disclosed in Sharesies’s embedded-finance stack
Banking / BaaS
Episode Six
Card issuing
in the full report
Ledger
in the full report
FX & payouts
in the full report
Accounting gap: none
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Sharesies — frequently asked

What bank does Sharesies use?

Sharesies discloses Episode Six as its banking provider, according to the Embedded Finance Index 2026.

Is Sharesies a bank?

Sharesies does not disclose a bank charter of its own; its banking services are provided through Episode Six.

Who issues Sharesies's cards?

Sharesies's cards are issued through Episode Six.

What ledger does Sharesies use?

Sharesies runs its ledger on Episode Six.

Who handles Sharesies's FX and cross-border payouts?

Sharesies uses Episode Six (integrated FX) for FX and cross-border payouts.

What is Sharesies's embedded finance stack?

The Embedded Finance Index 2026 maps 4 layers in Sharesies's stack: Banking / BaaS (Episode Six); Card issuing (Episode Six); Ledger (Episode Six); FX & payouts (Episode Six (integrated FX)).

Who founded Sharesies?

Sharesies was founded by Richard Clark, Ben Crotty, Brooke Roberts, Leighton Roberts, Martyn Smith and Sonya Williams and is founded in 2017, headquartered in Wellington, New Zealand.

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