Settle
“Can a CPG-focused AP automation platform become the full financial back office for consumer brands by bundling procurement, bill pay, and non-dilutive working capital in one product?”
Founded2019
HQSan Francisco, CA, USA
Latest roundSeries A, May 2021
IndustryVertical SaaS / E-commerce
The story
Founded in 2019, Settle started as an accounts payable and bill-pay platform for high-growth consumer brands. The company progressively layered working capital financing (non-dilutive inventory funding) and procurement management on top of the AP core, evolving into an integrated back-office platform for CPG founders. By 2025 the product spans AP automation, procurement, and embedded working capital — positioning Settle as the financial operating system for e-commerce and CPG brands rather than a pure fintech lender.
Last 12 months
—
Product timeline
2019
Settle founded, focused on accounts payable automation and vendor payments for CPG and e-commerce brands.· pivot
2021
Raised Series A led by Kleiner Perkins; expanded platform capabilities.· banking
2023
Surpassed $3B in total funding provided to brands since inception.· lending
2024
Launched procurement module including purchase order management and landed cost tracking.· pivot
The stack
Payments / PSP
Ledger
Lending
Working Capital — non-dilutive inventory financing for CPG brandsWorking Capital advances up to $12.5M
FX & payouts
Accounting
Accounting gap: minor