“Can a vertical AI + embedded-fintech platform replace the paper-and-spreadsheet workflow that runs film and TV production in India (and globally)?”
SetPro was founded in 2023 by industry veterans from Hollywood and Bollywood as a vertical AI + fintech platform built specifically for entertainment productions. The product spans crew onboarding (e-KYC, digital contracts), on-set operations (call sheets, DPRs), and an embedded fintech layer (digital invoicing, one-click payroll, GST/TDS compliance). SetPro operates dual-entity in the US (SetPro Technologies LLC, Foster City, CA) and India (SetPro Technologies Pvt. Ltd., Mumbai), with the India entity handling core operations today.