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SetPro

“Can a vertical AI + embedded-fintech platform replace the paper-and-spreadsheet workflow that runs film and TV production in India (and globally)?”

Founded2023
HQSan Francisco Bay Area, California, United States (with office in Mumbai, India)
IndustryVertical SaaS / Entertainment Production
Websitesetpro.ai ↗
The story

SetPro was founded in 2023 by industry veterans from Hollywood and Bollywood as a vertical AI + fintech platform built specifically for entertainment productions. The product spans crew onboarding (e-KYC, digital contracts), on-set operations (call sheets, DPRs), and an embedded fintech layer (digital invoicing, one-click payroll, GST/TDS compliance). SetPro operates dual-entity in the US (SetPro Technologies LLC, Foster City, CA) and India (SetPro Technologies Pvt. Ltd., Mumbai), with the India entity handling core operations today.

Last 12 months
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Product timeline
2023
SetPro founded as a vertical AI + fintech platform for film, TV, ad film, and entertainment productions· founding
2024
Launched all-in-one production management platform covering onboarding, digital contracts, invoicing, payroll, and cost reporting· product_launch
The stack
1 layer disclosed in SetPro’s embedded-finance stack
Accounting
Zoho Books, Tally, SAP
Accounting
Hover or tap a floor for details.
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Accounting gap: minor

SetPro — frequently asked

Which accounting software does SetPro integrate with?

SetPro integrates with Zoho Books, Tally and SAP.

Where is SetPro headquartered?

SetPro is founded in 2023 and headquartered in San Francisco Bay Area, California, United States (with office in Mumbai, India).

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