“Can a vertical FSM for commercial contractors become the operating and financial system of the trade — extending from work order into payments, AI operations, and ERP?”
ServiceTrade began in 2012 as a spin-out from DunnWell, purpose-built for commercial fire protection and mechanical contractors — a niche the horizontal FSM tools (ServiceTitan, Jobber) had underserved. After scaling with Frontier Growth (2020) and JMI Equity (2021, $85M), the company has moved deeper into embedded workflows: accounting-ERP native integrations (Sage Intacct, MS Dynamics 365), an AI agentic layer (Stella, Trade Intelligence), and — most recently — embedded payments via a Stripe-powered Tap to Pay product that captures invoice payment on-site rather than through office follow-up.
ServiceTrade processes payments through Stripe.
ServiceTrade integrates with Sage Intacct, Microsoft Dynamics 365, Trimble Spectrum, Viewpoint Vista, Acumatica, QuickBooks Online, QuickBooks Desktop, Sage 300 CRE and 5 others.
The Embedded Finance Index 2026 maps 2 layers in ServiceTrade's stack: Payments / PSP (Stripe); Accounting (Sage Intacct, Microsoft Dynamics 365, Trimble Spectrum, Viewpoint Vista and 9 others).
ServiceTrade was founded by Billy Marshall and Brian Smithwick and is founded in 2012, headquartered in Durham, North Carolina, USA.
ServiceTrade has raised $119.8M in total (latest round: Growth equity, 2021 ($85M led by JMI Equity)).
ServiceTrade's acquisitions include Mura (2026).
Get a read on where your own stack stands against ServiceTrade and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.