← Embedded Finance Index 2026

Servicetitan

Can a vertical SaaS platform for trades contractors become the full financial operating system — managing payments, financing, payroll, tax, and accounting — for the fragmented $600B+ home and commercial services market?

Founded2007
HQGlendale, California, US
FoundersAra Mahdessian, Vahe Kuzoyan
Total raised$1.5B+
Latest roundIPO, December 2024
IndustryVertical SaaS / Field Service Management
The story

Founded in 2007 as Linxlogic and relaunched as ServiceTitan in 2012, the company built the dominant field-service management platform for residential and commercial trades (HVAC, plumbing, electrical, roofing, landscaping, and more). Over time it expanded from scheduling and dispatching into an embedded financial stack — integrating payments, customer financing, tax compliance, and accounting connectors — monetizing the financial flows of its 100,000+ contractor customers. The company went public on Nasdaq in December 2024 under TTAN, having raised over $1.5B from venture and PE backers.

Last 12 months
2024-12
2025-06
Product timeline
2007
Founded by Ara Mahdessian and Vahe Kuzoyan as Linxlogic, targeting home services tradespeople.· pivot
2012
Cloud-based ServiceTitan platform officially launched for HVAC, plumbing, electrical, and other trades.· banking
2019
Expanded internationally with an office in Yerevan, Armenia.· pivot
2024
IPO on Nasdaq under ticker TTAN; reported $614M revenue for FY2024.· ipo
The stack
3 layers disclosed in Servicetitan’s embedded-finance stack
Payments / PSP
TSYS (self-operated as ServiceTitan Payments)
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
6 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.