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Sertrading

Can a legacy Brazilian trading company become the digital operating system for Latin American cross-border trade under BTG Pactual's banking umbrella?

Founded2000
HQSão Paulo, Brazil
IndustryLogistics / Foreign Trade (Import BPO)
The story

Sertrading is a 25+ year old Brazilian foreign trade / import services company (trading company), not a fintech. It operates an indirect-import BPO model (import-by-order, import-on-behalf) for aircraft, autos, pharma, machinery and other segments, and has developed a proprietary SaaS platform 'Vista' for real-time import operation visibility. In 2024 it was acquired by BTG Pactual, giving it a bank parent — which explains why its 'financial structuring' offering focuses on optimizing bank lines and payment flows rather than issuing embedded finance products. Two spin-out startups (an import/export financing platform and a digital foreign trade collaboration platform) were incubated from Sertrading's B2B payments and foreign trade experience.

Last 12 months
2026-07
2026-06
Product timeline
2000
Founded as a Brazilian foreign trade / import BPO company· founding
2024
Acquired by BTG Pactual, joining the Brazilian investment bank group· acquisition
2026
Opened office in China to strengthen China-Brazil import operations· expansion
The stack
0 layers disclosed in Sertrading’s embedded-finance stack
Accounting gap: none