Seneca Women
“Can a women's media and advocacy platform drive economic empowerment through embedded financial products — specifically a co-branded credit card and marketplace — that reward spending at women-owned businesses?”
Seneca Women, named after Seneca Falls, operates as a media and events company dedicated to advancing women and girls economically. The company expanded from media and advocacy into embedded finance by launching a co-branded Mastercard credit card with Deserve and Celtic Bank, rewarding spending at women-owned businesses. It also built marketplace and directory tools in partnership with Bank of America to surface capital and commerce opportunities for women entrepreneurs. The embedded card product represents the core fintech layer of Seneca Women's economic empowerment mission.