“Can a locksmith-built field-service SaaS become the operating system for every US trades business?”
Founded 2015 as SendAJob by locksmiths who wanted to digitize the pen-and-paper reality of field service work. Rebranded to Workiz around 2018 and expanded from locksmithing into broader trades — HVAC, plumbing, appliance repair, electricians, garage door — as a vertical SaaS with scheduling, invoicing, and CRM. The sendajob.com domain now serves as the customer-facing service-request booking subdomain (st.sendajob.com) for Workiz merchants, powered by Workiz form technology. No independent embedded finance stack — this is a vertical SaaS motion, not an embedded finance play (as of the evidence collected).
Send A Job was founded by Idan Kadosh, Erez Marom and Saar Kohanovitch and is founded in 2015, headquartered in San Diego, California, United States.
Send A Job has raised ~$60M+ (through Series C) in total (latest round: Series C, $40M).
Get a read on where your own stack stands against Send A Job and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.