Send A Job
“Can a locksmith-built field-service SaaS become the operating system for every US trades business?”
Founded2015
HQSan Diego, California, United States
FoundersIdan Kadosh, Erez Marom, Saar Kohanovitch
Total raised~$60M+ (through Series C)
Latest roundSeries C, $40M
IndustryVertical SaaS / Field Service Management
The story
Founded 2015 as SendAJob by locksmiths who wanted to digitize the pen-and-paper reality of field service work. Rebranded to Workiz around 2018 and expanded from locksmithing into broader trades — HVAC, plumbing, appliance repair, electricians, garage door — as a vertical SaaS with scheduling, invoicing, and CRM. The sendajob.com domain now serves as the customer-facing service-request booking subdomain (st.sendajob.com) for Workiz merchants, powered by Workiz form technology. No independent embedded finance stack — this is a vertical SaaS motion, not an embedded finance play (as of the evidence collected).
Last 12 months
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Product timeline
0
Raised $40M Series C to expand field-service SaaS platform.· pivot
2015
Founded as SendAJob by three ex-locksmiths in San Diego to digitize field service scheduling and invoicing.· pivot
2018
Rebranded from SendAJob to Workiz; raised $2.2M seed round led by Aleph VC.· pivot
2019
Raised $5M Series A led by Magenta Venture Partners.· pivot
2021
Raised $13M Series B led by New Era Capital Partners.· pivot
The stack
0 layers disclosed in Send A Job’s embedded-finance stack
Accounting gap: none