Sellersfunding
“Can a specialized e-commerce lender become the primary financial OS for marketplace sellers by embedding capital, banking, and payments directly into the platforms where they sell?”
Founded in 2017 as a working capital lender for Amazon sellers, SellersFunding built AI-driven underwriting on top of marketplace sales data to serve a segment traditional banks ignored. The company expanded from simple working capital loans into a broader suite including daily payouts, B2B BNPL, a prepaid business card (via Sutton Bank/Adyen), and a partnership with Amazon Lending to offer credit lines up to $10M inside Seller Central. Rebranding to SellersFi, the company is positioning itself as a full-stack financial services platform for e-commerce brands globally, adding a banking portal and diversifying beyond Amazon to Shopify and other channels.