← Embedded Finance Index 2026

Scratchpay

“Can a veterinary-care fintech become the full financial operating system for vet practices by combining payment processing and transparent consumer lending in a single platform?”

Founded2016
HQPasadena, CA, USA
FoundersJohn Keatley, Caleb Morse
Total raised$108M+
Latest roundSeries C, September 2022
IndustryVertical SaaS / Veterinary
The story

Founded in 2016 as a veterinary-care financing platform inspired by a co-founder's personal experience with unaffordable pet bills, Scratchpay initially focused purely on consumer payment plans (buy-now-pay-later style) for vet visits, with loans issued through banking partner WebBank. After its Series B in 2021 the company attempted a broader healthcare expansion into dental and other medical verticals, but by 2025 had returned focus to veterinary. In parallel, the company evolved from a pure lending intermediary into a full payment-processing platform with the launch of Scratch Checkout, becoming the financial operating system for veterinary practices by combining card acquiring, recurring payments, PIMS integrations, and financing in one product.

Last 12 months
2026-05
Product timeline
2016
Founded by John Keatley and Caleb Morse after a personal experience with unaffordable veterinary bills; launched payment plans for veterinary care.· lending
2018
Raised $6.4M Series A led by Companion Fund to scale the veterinary care financing platform.· lending
2021
Raised $65M Series B; began expanding beyond veterinary care into broader healthcare financing.· lending
2022
Raised $35M Series C led by Norwest Venture Partners, with expansion into dental and other medical practice financing.· lending
2023
Launched Scratch Checkout, an all-in-one PCI Level-1 compliant payment processing product built specifically for veterinary practices.· banking
2026
Announced purchase facility with Victory Park Capital to expand loan technology platform and meet growing demand for veterinary care financing.· lending
The stack
3 layers disclosed in Scratchpay’s embedded-finance stack
Payments / PSP
Scratch Checkout (self-operated)
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: minor
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.