“Can a veterinary-care fintech become the full financial operating system for vet practices by combining payment processing and transparent consumer lending in a single platform?”
Founded in 2016 as a veterinary-care financing platform inspired by a co-founder's personal experience with unaffordable pet bills, Scratchpay initially focused purely on consumer payment plans (buy-now-pay-later style) for vet visits, with loans issued through banking partner WebBank. After its Series B in 2021 the company attempted a broader healthcare expansion into dental and other medical verticals, but by 2025 had returned focus to veterinary. In parallel, the company evolved from a pure lending intermediary into a full payment-processing platform with the launch of Scratch Checkout, becoming the financial operating system for veterinary practices by combining card acquiring, recurring payments, PIMS integrations, and financing in one product.
Scratchpay discloses WebBank as its sponsor bank, according to the Embedded Finance Index 2026.
Scratchpay does not disclose a bank charter of its own; its banking services are provided through WebBank.
Scratchpay processes payments through Scratch Checkout (self-operated).
Scratchpay's lending and capital products are provided by WebBank.
The Embedded Finance Index 2026 maps 3 layers in Scratchpay's stack: Payments / PSP (Scratch Checkout (self-operated)); Lending (WebBank, Scratch Pay Plans (consumer installment loans for veterinary care), Interest Waived Offer (0% interest if paid within 6 months) and Wellness Plan Subscriptions); Sponsor bank (WebBank).
Scratchpay was founded by John Keatley and Caleb Morse and is founded in 2016, headquartered in Pasadena, CA, USA.
Scratchpay has raised $108M+ in total (latest round: Series C, September 2022).
Get a read on where your own stack stands against Scratchpay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.