Sanlam
“Can a 100-year-old African insurer reinvent itself as a digital-first, partnership-led financial services ecosystem for the continent?”
Founded1918
HQCape Town, South Africa
IndustryFintech / Insurtech
The story
Sanlam is the largest non-banking financial services group on the African continent, historically rooted in life insurance and asset management. Recent strategy (2024-2025 CMD) emphasises a 'fintech cluster', partnership-led distribution (banks, telcos, retailers), and digital-native businesses spanning insurance, credit, healthcare and wealth. The SanlamAllianz JV extended its pan-African footprint, while in South Africa Sanlam is building an integrated ecosystem covering insurance, credit, investments and rewards.
Last 12 months
Product timeline
2024
SanlamAllianz joint venture operating across Africa· expansion
2025
Capital Markets Day outlines fintech cluster, digital renewal and partnership-led strategy· pivot
Regulated entities
2
regulatory licences held by Sanlam
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Sanlam’s embedded-finance stack
Payments / PSP
Sanlam Multi Data (in-house) - EFT Debit Orders & EFT Payouts
Lending
in the full report
FX & payouts
in the full report
Accounting gap: none
6 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.