“Can a 100-year-old African insurer reinvent itself as a digital-first, partnership-led financial services ecosystem for the continent?”
Sanlam is the largest non-banking financial services group on the African continent, historically rooted in life insurance and asset management. Recent strategy (2024-2025 CMD) emphasises a 'fintech cluster', partnership-led distribution (banks, telcos, retailers), and digital-native businesses spanning insurance, credit, healthcare and wealth. The SanlamAllianz JV extended its pan-African footprint, while in South Africa Sanlam is building an integrated ecosystem covering insurance, credit, investments and rewards.
Sanlam processes payments through Sanlam Multi Data (in-house) - EFT Debit Orders & EFT Payouts.
Sanlam's lending and capital products are provided by Sanlam (in-house).
Sanlam uses Sanlam Multi Data (in-house) - EFT Payouts for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in Sanlam's stack: Payments / PSP (Sanlam Multi Data (in-house) - EFT Debit Orders & EFT Payouts); Lending (Sanlam (in-house), Sanlam Private Wealth Equity-backed Finance, Sanlam Credit Solutions (personal loans, lines of credit), Sanlam Credit Dashboard and 1 other); FX & payouts (Sanlam Multi Data (in-house) - EFT Payouts).
Sanlam is founded in 1918 and headquartered in Cape Town, South Africa.
Get a read on where your own stack stands against Sanlam and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.