← Embedded Finance Index 2026

SalesRuby

Can a Nigeria-based sales training and consulting firm become the default revenue-growth partner for African B2B companies?

Founded2017
HQIkeja, Lagos, Nigeria
FoundersBunmi Jembola
IndustryServices / Sales Training & Consulting
The story

SalesRuby is a Lagos-based B2B sales consulting, training and academy business focused on African markets. It runs SalesRuby Academy (sales training courses and certifications), consulting services (process, structure, leadership), and conferences (Africa Revenue Summit, Founder's Conference). It is a services company — not an embedded finance platform — and collects payment via Paystack for course/consulting fees.

Last 12 months
Product timeline
2017
SalesRuby founded by Bunmi Jembola as a sales technology, advisory and training organization, emerging from Venture Starter Group.· pivot
The stack
1 layer disclosed in SalesRuby’s embedded-finance stack
Payments / PSP
Paystack
Accounting gap: none