ApideckTape
← Embedded Finance Index 2026

SalesRuby

“Can a Nigeria-based sales training and consulting firm become the default revenue-growth partner for African B2B companies?”

Founded2017
HQIkeja, Lagos, Nigeria
FoundersBunmi Jembola
IndustryServices / Sales Training & Consulting
The story

SalesRuby is a Lagos-based B2B sales consulting, training and academy business focused on African markets. It runs SalesRuby Academy (sales training courses and certifications), consulting services (process, structure, leadership), and conferences (Africa Revenue Summit, Founder's Conference). It is a services company — not an embedded finance platform — and collects payment via Paystack for course/consulting fees.

Last 12 months
—
Product timeline
2017
SalesRuby founded by Bunmi Jembola as a sales technology, advisory and training organization, emerging from Venture Starter Group.· pivot
The stack
1 layer disclosed in SalesRuby’s embedded-finance stack
Payments / PSP
Paystack
Accounting gap: none

SalesRuby — frequently asked

Who is SalesRuby's payment processor?

SalesRuby processes payments through Paystack.

Who founded SalesRuby?

SalesRuby was founded by Bunmi Jembola and is founded in 2017, headquartered in Ikeja, Lagos, Nigeria.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against SalesRuby and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to SalesRuby and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.