Roger
“Can accounting workflow automation (bill pay, approvals, bookkeeping) eliminate the manual overhead of SMB financial operations without replacing the underlying accounting software?”
Founded2017
HQNew York, NY, USA
Total raised$7.35M
Latest roundSeries A, 2019
IndustryHorizontal SaaS / Accounting
The story
Roger was founded as a Denmark- and US-based accounting automation SaaS that sits on top of existing accounting software to automate bill pay, approvals, receipt scanning, and bookkeeping workflows. The company targeted small to mid-sized businesses and accounting firms, claiming up to 80% time savings on day-to-day financial processes. The Series A in 2019 was backed by fintech-focused investors including QED Investors and Silicon Valley Bank, signaling an intent to deepen financial workflow automation rather than pivot away from the accounting layer.
Last 12 months
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Product timeline
2017
Roger founded as an accounting automation tool layered on top of existing accounting software.· pivot
2019
Raised $7.35M Series A led by QED Investors to expand accounting process automation for SMBs and accounting firms.· banking
The stack
1 layer disclosed in Roger’s embedded-finance stack
Accounting
Accounting gap: minor