“Can accounting workflow automation (bill pay, approvals, bookkeeping) eliminate the manual overhead of SMB financial operations without replacing the underlying accounting software?”
Roger was founded as a Denmark- and US-based accounting automation SaaS that sits on top of existing accounting software to automate bill pay, approvals, receipt scanning, and bookkeeping workflows. The company targeted small to mid-sized businesses and accounting firms, claiming up to 80% time savings on day-to-day financial processes. The Series A in 2019 was backed by fintech-focused investors including QED Investors and Silicon Valley Bank, signaling an intent to deepen financial workflow automation rather than pivot away from the accounting layer.
Roger integrates with QuickBooks.
Roger is founded in 2017 and headquartered in New York, NY, USA.
Roger has raised $7.35M in total (latest round: Series A, 2019).
Get a read on where your own stack stands against Roger and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.