Reset
“Can a consumer financial health app improve everyday financial outcomes by combining accessible deposit accounts, branded payment cards, and fee transparency into a single integrated interface?”
Founded2022
HQMenlo Park, CA, USA
Total raised$6M
Latest roundSeed
IndustryFintech / Consumer banking
The story
Founded in 2022, Reset is a consumer fintech focused on improving the financial health of its customers. The platform provides deposit accounts and payment functionality through a partner bank (powered by Synctera), issues branded payment cards, and delivers an integrated financial services interface for everyday transactions. With only 9 employees and a $6M seed round, the company is at an early stage building its embedded finance stack on top of third-party BaaS and card-issuing infrastructure.
Last 12 months
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Product timeline
2022
Reset founded as a consumer financial health application providing deposit accounts and payment functionality through a partner bank.· banking
2022
Launched branded payment card usable at domestic locations accepting a major card network, powered by Synctera BaaS infrastructure.· card
The stack
1 layer disclosed in Reset’s embedded-finance stack
Banking / BaaS
Accounting gap: none