“Can a consumer financial health app improve everyday financial outcomes by combining accessible deposit accounts, branded payment cards, and fee transparency into a single integrated interface?”
Founded in 2022, Reset is a consumer fintech focused on improving the financial health of its customers. The platform provides deposit accounts and payment functionality through a partner bank (powered by Synctera), issues branded payment cards, and delivers an integrated financial services interface for everyday transactions. With only 9 employees and a $6M seed round, the company is at an early stage building its embedded finance stack on top of third-party BaaS and card-issuing infrastructure.
Reset discloses Synctera as its banking provider, according to the Embedded Finance Index 2026.
Reset does not disclose a bank charter of its own; its banking services are provided through Synctera.
Reset is founded in 2022 and headquartered in Menlo Park, CA, USA.
Reset has raised $6M in total (latest round: Seed).
Get a read on where your own stack stands against Reset and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.