Reliant Parking
“Can a vertical parking-permit SaaS become the default operating system for multifamily parking revenue?”
Founded2012
HQCarlsbad, California, United States
FoundersKevin
IndustryVertical SaaS / Multifamily Parking Management
The story
Reliant Parking started in 2012 as a straightforward permit-issuance tool for multifamily properties and evolved into a full parking management ecosystem — permits, enforcement, LPR, and resident/manager/enforcement apps — sold to apartment communities, HOAs, and student housing. It is a vertical SaaS operator, not a fintech: revenue comes from software subscriptions and it acts as an agent selling permits on behalf of the property manager (the 'Parking Supervisor'), which means it collects small consumer payments but pushes the merchant-of-record economics onto the property.
Last 12 months
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Product timeline
2012
Founded by Kevin as a permit management solution for multifamily communities.· pivot
2013
Reliant Parking Solutions LLC incorporated; web-based permit management launched.· banking
2017
Resident mobile app launched on iOS and Android for permit self-service.· pivot
The stack
1 layer disclosed in Reliant Parking’s embedded-finance stack
Accounting
YardiEntrataRealPage
Accounting gap: minor