Recharge
“Can Recharge become the end-to-end subscription commerce OS for DTC and e-commerce brands by owning the recurring billing, payment routing, and retention layer?”
Founded2014
HQSanta Monica, CA, USA
FoundersOisin O'Connor, Mike Flynn
Total raised$277M+
Latest roundGrowth Round, 2021
Valuation$2.1B (2021)
IndustryVertical SaaS / E-commerce (Subscription Management)
The story
Founded in 2014 to solve recurring billing for Shopify merchants, Recharge bootstrapped its way to scale before taking institutional capital in 2020. The company expanded beyond Shopify to support BigCommerce and its own native checkout, building out a multi-processor payment stack (Authorize.Net, Braintree, Stripe, Mollie) and adding tax compliance via Avalara. Its embedded finance posture is primarily infrastructure-facing: it is a subscription SaaS layer that routes payments through third-party processors rather than building proprietary financial products.
Last 12 months
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Product timeline
2014
Founded in Santa Monica to solve recurring payments for Shopify merchants.· pivot
2019
Completed bootstrapped phase and raised first external funding (Series A led by Summit Partners).· banking
2020
Raised Series A round; expanded merchant subscription management capabilities.· banking
2021
Raised $277M growth round at $2.1B valuation; added Mollie as a payment processor partner.· banking
The stack
Payments / PSP
Accounting gap: significant