“Can a fast-turnaround SMB lender become the primary financial services partner for small businesses across the Nordics and Europe?”
Founded in 2015 as a fast-turnaround SMB lender in Sweden, Qred expanded into banking services after being licensed as a Payment Institution in 2020. The company broadened its product suite from pure lending (business loans, liquidity loans, order financing, bridge loans) to a full SMB financial platform including a Visa-branded business card with cashback, leveraging Enfuce for card issuing. Qred operates under the brand 'Qeld' in the Netherlands, reflecting broader Nordic and European expansion.
Qred's cards are issued through Enfuce.
The Embedded Finance Index 2026 maps 2 layers in Qred's stack: Card issuing (Enfuce); Lending (Business loans, Liquidity loans (up to SEK 5 million), Order financing / inventory financing, Bridge loans and 1 other).
Qred is founded in 2015 and headquartered in Stockholm, Sweden.
Get a read on where your own stack stands against Qred and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.