“Can a Nordic-native BNPL and checkout provider become a pan-European growth engine for merchants by wrapping payments, credit, and consumer loyalty into a single Flywheel?”
Founded 2014 as CDON Group's captive payment arm for Nordic e-commerce merchants (pay-after-delivery). Obtained a Swedish credit-market-company license in 2017 and built out consumer credit (invoice, installment, BNPL) and savings deposits. Spun out and listed publicly, then repositioned as an independent Nordic checkout + BNPL provider. Most recent strategic move: distributing its BNPL rail through PPRO to gain international merchant reach without direct sales.